WEEK EIGHT: 10/14 & 10/16

Monday, October 14
Individual review of stationery layouts print outs (x2)

Wednesday, October 16
Stationery layouts DUE (x2)
Select final company to move forward with, review all parts of brand guide and items to build out.

Brand guide applications list:
1 – Full Brand Guide (see list below)
2 – Stationery System
3 – Web Home Page and Interior Page (desktop and mobile)
4 – HTML Email and associated Landing Page
5 – Ad Campaign Series (3 print ads and 3 social media ads)
6 – Building Signage
7 – Invoice
8 – [ your choice - with approval: Must be a maker space 3-d item]
9 – [ your choice - with approval ]
10 – [ your choice - with approval ]

Brand Guide/presentation consists of:
• Cover design
• Template design
• Table of contents
• Introduction from owner/ceo/president
• Mission Statement or background info
• Divider pages
• Logo use - clear space, positive, reverse, black+white, color, rules of use and misuse, etc.
• Color use - primary, secondary, tertiary, etc HEX, CMYK, PANTONE, etc.
• Font use - primary, secondary, web, etc.
• Applications

BE SURE TO REVIEW PAST EXAMPLES!!!!