WEEK SEVEN: 10/7 + 10/9

Monday, October 7
Logo spec sheets DUE (x3)
Individual review of stationery layouts and roughs (x2)

Wednesday, October 9
Individual review of stationery layouts print outs (x2)
Create brand guideline presentation timeline, must be approved before end of class

BRIDGESTONE PRESENTATION THURSDAY DETAILS

Thursday at 11:45 during Brittyn’s Corp ID class in room 127B. 
Bridgestone people will get there about noon.

WEEK SIX: 9/30 + 10/2

Monday, September 30
Finalize B+W vector logos, begin to review color variations of vector marks.

Wednesday, October 2
Finalize color logos (x3): Pantone, RGB, CMYK file builds
Review stationery specs and requirements

WEEK FIVE: 9/23 + 9/25

Monday, September 23
Vector logo work continues (black and white only to start, no grey), will review individually

Wedday, September 25
Continued review of B+W vector logos (x3)
Once approved can begin exploring color variations of logos.
Review specs for projects 3 (logo spec sheet) and 4 (stationery)

PROJECT 4: STATIONERY SYSTEMS (x2)

Project 4 consists of creating 2 stationery systems from selected logos from Project 3. Below are the standard sizes and specs which can be altered based on concepts. We will review and discuss examples in class.

Following are 'standard' sizes for each element but can be altered with reason:
Letterhead: 8.5x11
Business Card: 3.5x2
#10 Envelope: 9.5x4.125

Business Card information:
Name
Title
Primary Phone
Secondary Phone
Address
Email
Website
Tagline?

Letterhead:
Address
Phone
Web

Envelope:
Address

Export and place stationery graphics into the appropriate boxes and size accordingly on the page that works or your business card orientation. Then print out on a 12x18 sheet.

Download here.

PROJECT 3: LOGO SPEC SHEETS (x3)

The 3 logo sheets will be set up on tabloid sheets as shown below.
They should show the logo in 1 color black, 2 or 3 color Pantone, and full color CMYK/RGB.
Following are samples of logo sheets (tabloid size):

SPECIAL PROJECT OPP: BRIDGESTONE 2020 OLYMPIC SKATEBOARD

Background: 

• Bridgestone is a corporate sponsor of the 2020 olympics in Tokyo

• Sponsors were asked to submit a skateboard deck design 

• Bridgestone has asked University of Akron design students to design this skateboard (This is a project they have done for the last 2 olympics on their own and using external design firms.)

• The selected design will be professionally applied to a skateboard by Element

• That will then be hung  in the 2020 Team USA House in Tokyo

Overview: 

• Template, content requirements, notes and past examples can be found in file links below

• Each student can submit up to 3 deck concepts

• Top 12 designs will be chosen by faculty and those students will move forward with refined versions following input from faculty and Bridgestone

• From those 12 refined designs, the top 3 designs would be selected

• These three designs would go nationally to all Bridgestone employees for online voting

• Top 1 moves on to Olympic committee for approval and then to Element for graphic application
• This project is not a requirement for the class nor will it be graded, participation is by choice only

Timeline:

• Design are due on Thursday September 26 at 3pm, there will be a meeting at Folk Hall for submission and review, specifics coming soon

• October 18, 10-1 all students bussed to Bridgestone headquarters for a tour, lunch and another critique with outside design firm from Nashville that represents Bridgestone as well as the Bridgestone team

• TBS submit electronically final designs

Files:

• Skateboard deck

• Project details

• Project reference & notes

Bridgestone Manual:

Link below to reference the brand manual but DO NOT download or distribute. 

You can of course download any logos that you will use in their designs.

For external distributors, advertising or public relations agencies, or other vendors

This site will provide limited access to the brand manual with only the most relevant information for vendors and other third parties who are contracted to work with, or have a relationship with, a Bridgestone Group company; they will be able to browse the site but will be unable to print or download the manual. This will ensure that these third parties have access to the most up-to-date information at any time without our having to contact them with updates."

https://www.bridgestone-brand.com/ci-manual/english/

ID: bridgestone

Password: email corporate ID teacher for this if you pursue this project

Misc Notes:

• Tag lines are optional to use, a few to select from:

- “CHASE YOUR DREAM”

- “TEAM BRIDGESTONE”

- “YOUR JOURNEY OUR PASSION”

- “BIRDGESTONE CLUTCH PERFORMANCE” 

• Abide by rules in the manual

• Some imagery will be declined like skulls, anything too graphic or inappropriate.

• Be expressive and energetic like the act of skateboarding, but within corporate appropriateness

IF you take part in this project you will receive some class extra credit! APPX 20 points... Essentially enough to move you up 1/3 letter grade. So if you have a B, you would get a B+ most likely.

WEEK FOUR: 9/16 + 9/18

Monday, September 16
FINAL Individual review of ALL 5 revised/tightened logo pencil roughs for Project 2

Wednesday, September 18
Group presentation to guest art director of 5 logo sheets and selection of 3 logos to vectorize

WEEK THREE: 9/9 + 9/11

Monday, September 9
Group reviews of second batch of 2 logos pencil roughs for Project 2

Wednesday, September 111
Individual review of ALL 5 revised/tightened logo pencil roughs for Project 2