UA : CORP ID : FA19 : MW 5:45-8:30P: August 2019

Tuesday, August 20, 2019

PROJECT 2: HIGH CONTRAST LOGO DRAWINGS (x5)

The following is reference for Project 2, due on Monday, September 16 — tabloid sheets for all 5 companies with 5 large tight pencil logo concepts by category (pictogram, abstract, etc)

The logo sheet template can be downloaded here

Monday, August 19, 2019

WEEK TWO: 9/2 + 9/4

Monday, September 2
University Closed – Labor Day

Wednesday, September 4
Group reviews of logo pencil roughs of first 3 logos:

So the first company will have a sheet for pictogram, a sheet for abstract, a sheet for logotype, a sheet for monogram, and a sheet for combination
Each sheet should have 15+ loose pencil rough ideas
This will be repeated for 3 of the 5 companies in your BAD
Proceed to tighter, larger pencil roughs after receiving feedback

WEEK ONE: 8/26 + 8/28

Monday, August 26
Review syllabus
Review policy form
Review software and file use
Discuss process
Discuss branding
Review Previous Final Project PDFs
Project 1: Mark Comparisons - review and begin
Review types of logos
Review logo identification

Wednesday, August 28
Project 1: Mark Comparisons—Due printed out on 17 x11 sheet for class discussion
Begin Project 2: Using the 5 logos from the 'bad' row, begin researching, mind-mapping ideas and concepting rough ideas

PROJECT ONE: MARK COMPARISONS

Create a matrix on an 17"x11" sheet presenting your research of good and bad logos. You will need to find 5 logos for each of those categories (good/bad), covering each of the following business types:

Professional
Retail
Service
Non-Profit
Manufacturing

For the logos in the 'bad' row, you must research local (regional) businesses. These logos will provide the starting point for Project 2 and the basis of the entire class moving forward.

Project 1 will be due printed out on Wednesday, August 28 for presentation and discussion.

Examples: