FINAL BRAND PRESENTATION DETAILS
• Monday, December 9, 5pm
• Room 148
• Show up between 4:30-4:45 and load your PDFs onto the workstation computer
• 2 PDFs: Process Book, Final Brand Guide Presentation
• Dress appropriately
• Be sure to practice the weekend before
• 8-minute time limit
• Thank the judges
• There will be food
• There will be 3 prizes
REMINDER OF WHAT IS DUE:
• Process book PDF
• Brand Guide/presentation PDF:
– Cover design
– Interior template design
– Table of contents
– ntroduction from owner/ceo/president
– Mission Statement or background info
– Divider pages as needed
– Logo use - clear space, positive, reverse, black+white, color, rules of use and misuse, etc.
– Color use - primary, secondary, tertiary, etc HEX, CMYK, PANTONE, etc.
– Font use - primary, secondary, web, etc.
– Applications:
1 – Full Brand Guide (see list below)
2 – Stationery System
3 – Web Home Page and Interior Page (desktop and mobile)
4 – HTML Email and associated Landing Page
5 – Ad Campaign Series (3 print ads and 3 social media ads)
6 – Building Signage
7 – Invoice
8 – [ your choice - with approval: Must be a maker space 3-d item]
9 – [ your choice - with approval ]
10 – [ your choice - with approval ]
BE SURE TO REVIEW PAST EXAMPLES!!!!
