Monday, November 4
Individual review and feedback of application work
Check against timeline
Wednesday, November 6
Individual review and feedback of application work
Final Stationery PDF due, send by email
3 WEEKS UNTIL YOU MUST BE WORKING ON BRAND GUIDE LAYOUT!
Thursday, October 31, 2019
Friday, October 25, 2019
WEEK TEN: 10/28 & 10/30
Monday, October 28
Individual review of application work
Return and re-review of stationery for updates
Wednesday, October 30
Individual review of application work
ADDY INSTRUCTION FROM MELISSA at 5:45 prompt!
NOTE #1: ADDY Entry is due for in-class review on Wednesday, December 4 and must be submitted on Friday, December 6 to AAF Akron. Details here.
NOTE #2: IT'S WEEK FREAKIN' 10 ALREADY!!!
Individual review of application work
Return and re-review of stationery for updates
Wednesday, October 30
Individual review of application work
ADDY INSTRUCTION FROM MELISSA at 5:45 prompt!
NOTE #1: ADDY Entry is due for in-class review on Wednesday, December 4 and must be submitted on Friday, December 6 to AAF Akron. Details here.
NOTE #2: IT'S WEEK FREAKIN' 10 ALREADY!!!
Thursday, October 17, 2019
WEEK NINE: 10/21 & 10/23
Monday, October 21
Review/approve timeline for brand build out through end of semester, the final week and a half should be focused on the brand guide / presentation. Presentation should be done by the last regular class so you have the weekend to prepare/practice
Review first 2 project options, details and process: Website or Ad Campaign
Wednesday, October 23
Individual review of website or ad campaign start
Review/approve timeline for brand build out through end of semester, the final week and a half should be focused on the brand guide / presentation. Presentation should be done by the last regular class so you have the weekend to prepare/practice
Review first 2 project options, details and process: Website or Ad Campaign
Wednesday, October 23
Individual review of website or ad campaign start
Tuesday, October 8, 2019
Wednesday, October 2, 2019
WEEK EIGHT: 10/14 & 10/16
Monday, October 14
Individual review of stationery layouts print outs (x2)
Wednesday, October 16
Stationery layouts DUE (x2)
Select final company to move forward with, review all parts of brand guide and items to build out.
Brand guide applications list:
1 – Full Brand Guide (see list below)
2 – Stationery System
3 – Web Home Page and Interior Page (desktop and mobile)
4 – HTML Email and associated Landing Page
5 – Ad Campaign Series (3 print ads and 3 social media ads)
6 – Building Signage
7 – Invoice
8 – [ your choice - with approval: Must be a maker space 3-d item]
9 – [ your choice - with approval ]
10 – [ your choice - with approval ]
Brand Guide/presentation consists of:
• Cover design
• Template design
• Table of contents
• Introduction from owner/ceo/president
• Mission Statement or background info
• Divider pages
• Logo use - clear space, positive, reverse, black+white, color, rules of use and misuse, etc.
• Color use - primary, secondary, tertiary, etc HEX, CMYK, PANTONE, etc.
• Font use - primary, secondary, web, etc.
• Applications
BE SURE TO REVIEW PAST EXAMPLES!!!!
Individual review of stationery layouts print outs (x2)
Wednesday, October 16
Stationery layouts DUE (x2)
Select final company to move forward with, review all parts of brand guide and items to build out.
Brand guide applications list:
1 – Full Brand Guide (see list below)
2 – Stationery System
3 – Web Home Page and Interior Page (desktop and mobile)
4 – HTML Email and associated Landing Page
5 – Ad Campaign Series (3 print ads and 3 social media ads)
6 – Building Signage
7 – Invoice
8 – [ your choice - with approval: Must be a maker space 3-d item]
9 – [ your choice - with approval ]
10 – [ your choice - with approval ]
Brand Guide/presentation consists of:
• Cover design
• Template design
• Table of contents
• Introduction from owner/ceo/president
• Mission Statement or background info
• Divider pages
• Logo use - clear space, positive, reverse, black+white, color, rules of use and misuse, etc.
• Color use - primary, secondary, tertiary, etc HEX, CMYK, PANTONE, etc.
• Font use - primary, secondary, web, etc.
• Applications
BE SURE TO REVIEW PAST EXAMPLES!!!!
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