FINAL PRESENTATION DETAILS

FINAL BRAND PRESENTATION DETAILS
• Monday, December 9, 5pm
• Room 148
• Show up between 4:30-4:45 and load your PDFs onto the workstation computer
• 2 PDFs: Process Book, Final Brand Guide Presentation
• Dress appropriately
• Be sure to practice the weekend before
• 8-minute time limit
• Thank the judges
• There will be food
• There will be 3 prizes

REMINDER OF WHAT IS DUE:

• Process book PDF
• Brand Guide/presentation PDF:
  – Cover design
  – Interior template design
  – Table of contents
  – ntroduction from owner/ceo/president
  – Mission Statement or background info
  – Divider pages as needed
  – Logo use - clear space, positive, reverse, black+white, color, rules of use and misuse, etc.
  – Color use - primary, secondary, tertiary, etc HEX, CMYK, PANTONE, etc.
  – Font use - primary, secondary, web, etc.
  – Applications:
          1 – Full Brand Guide (see list below)
          2 – Stationery System
          3 – Web Home Page and Interior Page (desktop and mobile)
          4 – HTML Email and associated Landing Page
          5 – Ad Campaign Series (3 print ads and 3 social media ads)
          6 – Building Signage
          7 – Invoice
          8 – [ your choice - with approval: Must be a maker space 3-d item]
          9 – [ your choice - with approval ]
          10 – [ your choice - with approval ]

BE SURE TO REVIEW PAST EXAMPLES!!!!

ADDY SIGNUP INFO

FROM MELISSA:

Some students already signed up to help but there is a new form to signup on, it has specific dates/times – they need to select one time each from Drop Offs, Judging Weekend and Day of Ceremony.

https://forms.gle/r5tfk8VMoJZYCnEDA

For their time they get one free entry and a free ticket to the ceremony! I’m keeping track of volunteer times, if someone does enter the ADDYs and doesn’t show up for their volunteer times, they will be invoiced for the cost of their entry after the ADDYs, regardless of whether or not they won.

Melissa Olson

WEEK FIFTEEN: 12/2 & 12/4

Monday, December 2
Individual review of brand guide presentation layout

Wednesday, December 4
Individual review of brand guide presentation layout
ADDY Submission PDF due for class

Friday, December 6
ADDY Submission due to AAF-AKRON

WEEK FOURTEEN: 11/25

Monday, November 25
Individual review of application work / Start full brand guide layout, review template/structure

Wednesday, November 27
NO CLASS - UNIVERSITY CLOSES AT 5PM

WEEK THIRTEEN: 11/18 & 11/20

Monday, November 18
REVIEW STATIONERY: Edits and final PDFs ASAP
REVIEW SPECS: Personal Logo & Business Card / DUE Mon. 11/25
Individual review of application work

Wednesday, November 20
GUEST ART DIRECTOR IN CLASS REVIEW
PRINT ALL MATERIALS!

WEEK TWELVE: 11/11 & 11/13

Monday, November 11
Individual review of application work

Wednesday, November 13
Individual review of application work